Sao Paulo: Downtown-Center History Walking Tour - in English

Presented by Preview World

From £23.00

Don’t just visit São Paulo—experience it. Take a guided walking tour through the streets of downtown São Paulo and learn how many immigrant communities—Japanese, Italian, Syrian-Lebanese and many others—have shaped the city into what it is today. This experience is always led by me, Giuliano, a professional guide who moved here over 10 years ago and knows the historic center inside out; a place I see as an open-air living theater. This is a history walking tour that follows São Paulo’s development from a small Jesuit mission to the largest financial center in South America. • Visit many of São Paulo’s famous historic buildings and monuments, including the Cathedral • Hear stories about the city you won’t find in the tour guides • No more than 10 people will take part in this small group tour Watch me on this National Geographic episode: https://youtu.be/sJpdxlIkiV4?si=nkJ5qll536V7OKyB&t=211

2 hours (approx)

MANUAL

Mobile or paper ticket accepted

Free Cancellation
Up to 24 hours in advance

Group Size: 10

  • Guided tour

Meeting point

I'll wait for you at the entrance of the Italia Building

End point

No end description available

Gallery of Rock

15 mins

Theatro Municipal De Sao Paulo

15 mins

Pateo do Collegio

15 mins

Praca da Liberdade

15 mins

Italian Building

15 mins

Edificio Copan

15 mins

Centro Cultural Banco do Brasil

15 mins

Catedral da Se de Sao Paulo

15 mins

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Infants are required to sit on an adult’s lap
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Not recommended for travelers with spinal injuries
  • Suitable for all physical fitness levels
  • it is a walk of about 3 km
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.


Reviews

5.0

99 Reviews

5 star
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5.0 Optimistic walk!

206renatoc, May 2026

Great tour with Orlando, which showed us traditional points of the city with a wealth of details.

5.0 I traveled solo and was a...

Marina_I, May 2026

I traveled solo and was a bit stressed about it, so decided to book a tour to see São Paulo. My guide, Giuliano, made this tour an absolutely amazing experience. There were only three of us, and we didn’t know each other beforehand, and yet the whole thing felt very relaxed and friendly. So often guided tours can feel boring or overloaded with unnecessary facts, numbers, and dates, but this was completely different. Instead, it felt like taking a walk with a very intelligent friend. I’m truly grateful for such a memorable experience.

4.0 Good walking tour of downtown

Luis_A, May 2026

Good option to walk around downtown with a guide. Better than walking by yourself or doing a bus tour. But narration could still be improved.

Response from Host, May 2026

Thank you for joining the tour and for sharing your feedback. I’m glad you found it to be a good way to explore downtown São Paulo. I appreciate your perspective and am always attentive to guest experiences as I continue refining the tour. Thanks again for taking the time to leave a review.

5.0 Great tour

Radika_M, April 2026

Awesome tour. The tour guide was knowledgeable and was very good. We visited some very interesting sites.

Response from Host, May 2026

Thank you very much for your kind words! I’m really glad you enjoyed the tour and found the places we visited interesting. São Paulo has so many fascinating corners, and it’s always a pleasure to share them with guests. I truly appreciate your feedback, and it was great having you on the tour!

5.0 Sao Paulo with Guiliano

Christine_W, April 2026

Sao Paulo has alot to see and Guiliano is incredibly knowledgeable about the history of Sao Paulo, the buildings the different areas... he makes a very efficient and enjoyable learning tour. His meeting place picture and WhatsApp messages were timely and thoughtful. Would highly recommend.

Response from Host, April 2026

Thank you very much for your kind words — I really appreciate it. I’m glad you enjoyed the tour and found it both informative and enjoyable. São Paulo has so many layers, so it’s always my goal to make the experience clear, engaging, and easy to follow, even in a short time. Also happy to hear that the meeting point instructions and communication were helpful — I know that can make a big difference, especially in a huge city like São Paulo. Thanks again for the recommendation, and it was a pleasure having you on the tour!

5.0 Passionate guide - informative tour - beautiful sites

Ryan T, March 2026

Very informative and nice tour around the old city. The guide is very passionate for his city which makes the tour even better.

Response from Host, March 2026

Hi! Your feedback is very much appreciated! Thank you for joining the tour!

5.0 A Productive and Educational Tour

NIKHIL_D, March 2026

We had an excellent tour guide who walked us through downtown São Paulo. My wife and I found the tour very informative and educational - the tour guide gave us a great overview of the political, economic, and religious motivations for growth in São Paulo. Highly recommend.

Response from Host, March 2026

Thank you very much for your kind words — I really appreciate it. I’m glad you enjoyed the tour and found it both informative and engaging. São Paulo can feel overwhelming at first, so I always try to connect the dots between history, politics, economy, and daily life to give a clearer picture of how the city became what it is today. It was a pleasure walking through downtown with you and your wife, and I’m happy to hear the experience resonated with you both. Thanks again for the recommendation, and I hope you continue enjoying your time in São Paulo!

5.0 Excellent tour with an...

Laura_A, March 2026

Excellent tour with an excellent guide. The tour was the perfect mix of the history of Sao Paulo and modern day Brazil.

Response from Host, March 2026

Thank you very much for your kind words! I’m really glad you enjoyed the balance between history and modern-day Brazil — that’s exactly what I try to bring into the tour, so the city makes sense not only in the past, but also in how people live it today. It was a pleasure having you on the tour, and I truly appreciate the recommendation!

5.0 Amazing tour! We were...

Amit_B, February 2026

Amazing tour! We were able to witness some history and Churches. Guide was super insightful. Highly recommended

Response from Host, March 2026

Thank you very much for your kind words! I’m really glad you enjoyed the tour and the mix of history and architecture — São Paulo has so many layers, and the churches are an important part of that story. I truly appreciate the recommendation, and it was a pleasure having you on the tour!

5.0 Highly recommended! 😊

Sunshine32328240882, February 2026

Giuliano was an excellent guide! The tour was very exciting and educational and he had an answer to every question as well as tips for food, nightlife etc.

Response from Host, March 2026

Thank you very much for your kind words! I’m really glad you found the tour both engaging and informative, and that I could help with your questions and share some tips for food and nightlife as well. It was a pleasure having you on the tour — and I truly appreciate the recommendation!

5.0 Great history lesson and good exercise!

FrancescaHyde, January 2026

A great tour from a very knowledgeable local guide. I loved his information about the local area and the history of coffee.

Response from Host, March 2026

Thank you very much for your kind words! I’m really glad you enjoyed the tour and especially the part about coffee — it’s such an important piece of São Paulo’s history and identity. It was a pleasure having you on the tour, and I truly appreciate you taking the time to share your experience!

5.0 Incredible experience, with a taste of wanting more

283anarafaelas, December 2025

Giuliano was an excellent guide. He provided us with a true history lesson, rich in details and rich discussions about the past and present of Brazil and São Paulo. The tour was so interesting and rich that the 3h passed without us even realizing. Giuliano was very friendly and careful with the participants, giving additional tips and suggestions of other things to do in the city and to know a little more of São Paulo. Super recommend this tour.

5.0 Worth it

AndresNICOLAS_L, December 2025

Very interesting, the Guide knows very well the city and the important places to visit. I recommend it

5.0 A fun view of Sao Paulo

Tom_S, November 2025

This was a very fun and insightful view of Sao Paulo. I have been to SP many times, but my friend had never been there. We met some cool people, and Giuliano was a great guide, showing me many things I didn't know and hadn't seen on past tours of the city. I would recommend this for anyone going to Sao Paulo if you want to know about the city, the downtown, and it's history.

1.0 Terrible Experience

ASHAR_A, November 2025

Tour guide is terrible. Due to traffic I reached the pickup point just 3 minutes late but tour guide had already left. On my way I texted that tourist to just wait for me as I am reaching the pickup point but he didn’t reply my text. I know that he switch off the phone during the tour, but I texted him before the tour starting time, but then also he didn’t reply. At least he should have replied to me that he will not wait for me. That’s so rude. I paid the full money beforehand, and I know I would not be eligible for any refund. I want to know that why did the tour Guide didn’t keep the clear communication beforehand

Response from Host, November 2025

I’m sorry to hear that you felt disappointed. Punctuality is very important for all my tours, as clearly stated in the booking confirmation and in the reminder message sent the day before. The experience starts exactly at 10:00 AM, and unfortunately we cannot delay the group for late arrivals, out of respect for the other guests who arrive on time. You had contacted me in advance through Viator, and I confirmed that the tour would begin promptly at 10:00 and that it wouldn’t be possible to wait. Your WhatsApp message was received at 10:20, when the tour was already well underway. During the experience, I keep my phone off so I can fully dedicate my attention to the participants who are present — this is part of ensuring a great experience for everyone. In Brazil, we value punctuality as a form of mutual respect. Even though São Paulo is a large city with traffic, it’s not very different from other big cities around the world — the best way to ensure a smooth start is to plan to arrive a bit early. I truly regret that you missed the tour, but please note that once the experience begins, late arrivals cannot be accommodated.

5.0 Great overview of the...

Christine_R, November 2025

Great overview of the history of São Paulo! Our guide was thorough and gave us a ton of information on the history and socioeconomic reasons behind the changes the city saw. There was no question he could not answer. I could probably read about all of this on Wikipedia, but Guilliano really fleshed it out and brought it to life in a way that will stay with me a long time. Highly recommend!

Response from Host, November 2025

Thank you so much for your wonderful review! I’m really happy you enjoyed the tour and the stories behind São Paulo’s history and transformation. I’ve spent years researching and exploring this city I now call home, and I love sharing those details that you won’t easily find on Wikipedia 😉. Hearing that it came to life for you truly means a lot. Thanks again for joining, and I hope our paths cross again someday — there’s always more to discover in São Paulo!

5.0 Do it!

Charles_M, November 2025

Great info about the history of this city and country. Sergio the guide kept it light and fun, yet full of knowledge. I would recommend.

Response from Host, November 2025

Thank you so much for the kind words and recommendation! I’m really happy you enjoyed the tour and the stories about São Paulo and Brazil. Just one small detail — my name’s actually Giuliano, not Sergio 😄 — but I’ll take the compliment anyway! I hope to see you again for another fun walk through the city.

5.0 An interesting walking tour

Romaine_M, October 2025

A great option for anyone looking to get a good overview of the history of São Paulo. We were warned that the area was not safe but we found that it was quite the opposite. But always remember to be vigilant in big cities.

Response from Host, October 2025

Hi! Having you happy and feeling safe in one of my tours is my greatest satisfactions! There is a lot of prejudice about the city center, and I'm very glad we all had a great time together!

5.0 Great tour

Steven_B, September 2025

Great tour Guide was very knowledgeable Made tour entertaining. Gave recommendation for food and coffee which was helpful. Well worth it.

5.0 Excellent tour - must do in São Paulo!

Hrachya_N, September 2025

Excellent tour! Highly recommended. There isn’t much exciting to see in São Paulo and this tour sums up most of it. Julliano was friendly, knowledgeable, and attentive, did not rush things, answered all our questions, and walking around city center with him and a small group of other 7 fellow travelers was a truly enjoyable experience!

5.0 Excelllent walking tour of old Sao Paulo

Helen_P, September 2025

Really excellent walking tour of some of the older parts of Sao Paulo. Pace was excellent, lots of stops to take photos, ask questions and toilets at two of the stops. Giuliano was really engaging, full of interesting information and obviously passionate about Sao Paulo and Brazil. I would love to take more tours with him if I come back to Brazil.

5.0 A great walk and very nice

Vitoria_H, May 2025

It was amazing to know the history of São Paulo, knowing important places of history, knowing a bit of the curiosities, in addition to doing all this on foot, which brings us closer to the locations. I liked it very much and it was a very nice and pleasant walk.

5.0 Best Sao Paulo Old City Highlights

F6464UZjanel, May 2025

Just enjoyed a great walking tour with our guide, Giuliano through the heart of the old city centre. Have taken other tours in Sao Paulo - and yet learned new details and a great appreciation of the city's history. Highly recommend starting your trip with Giuliano.

5.0 Perfect to discover the center! Merci Giuliano!

ChrisTF92, May 2025

Great experience, Giuliano knows the places and their history perfectly. The tour is very rich in information, all in a relaxed atmosphere. I would definitely recommend this tour, with the perfect guide!

5.0 Amazing! Knowledgeable, fun and besides the standard guiding experience. I strongly recommend!

natzar, May 2025

Amazing! Knowledgeable, fun, and far beyond the standard guiding experience. I strongly recommend it! We were a small group of five, and the pace, explanations, and insights at the top made this one of the best guided experiences I’ve ever had.

5.0 Total success

laviniam818, April 2025

Very interractive and complete experience of some of the most representative places for the history of Sao Paulo. Useful tips & tricks received from our guide.

Response from Host, April 2025

Hey Lavinia! It was a great pleasure to have you in one of my tours. I wish you the best and thank you very much for your review, I'm very happy you had a good time!

5.0 This tour is a must when you first arrive, especially if you haven’t been to São Paulo before!

Susanne_C, March 2025

What a great tour! I learnt so much about Brasil history . If you want to do this tour, I would suggest do it on your first day. São Paulo isn’t at all as it may seem. We were given many ideas and tips of what to do and how to get around. An excellent tour of two hours for a fair cost.

5.0 Nice history lesson

Paul_W, February 2025

Great experience with Juliano as our guide. Very knowledgeable and likeable guy. Learnt a lot and found out stuff we never would have known if we didn’t take this tour!

5.0 Brought São Paulo to life

disney002, February 2025

Lots of interesting historical and contemporary facts about SP putting the whole city into context delivered in an interesting and humorous way

5.0 Highly recommended

luistlopez, January 2025

Even though it rained on us Giuliano managed to get to know the center of Sao Paulo as an experience of 10. It is a city quite particular because of the history behind it and it gets you to understand it and soak in it. Definitely a highly recommended tour.

5.0 Well organized and...

Anil_C, January 2025

Well organized and learned historical facts of the city. Our tour guide was well informed and did a great job

5.0 An excellent introduction to this beautiful city

janej655, January 2025

With just 3 guests our tour was intimate & fast paced We visited many areas but didn't feel rushed Our guide was engaging & interesting

5.0 Excellent Walking Tour to Learn About Sao Paulo

Fearless57454588015, December 2024

Giuliano was knowledgeable, passionate and funny. This tour was well worth it and a great way to begin to understand this mega-city. Highly recommend!

5.0 Thumbs Up

Michael_L, September 2024

Giuliano was an amazing guide. He arrived at the meeting point early and briefed the group and allowed us to get aquainted with one another. The weather was great and we had a good pace in which to walk and he tried to keep us in the shade as much as possible. I was able to take many photos and learn about the history of the city. I dined at El Pablo Juan and saw a show at Teatro Oficina after Giuliano provided the suggestion and I enjoyed them both.

5.0 Fantastic tour - you won’t regret it!

Paul_L, August 2024

Great communication pre-tour, and then a wonderful, personalised, informative and fascinating couple of hours. Highly recommended.

5.0 The most Brazilian Italian...

G6967KOcarolc, June 2024

Giuliano was an extremely friendly and attentive guide, who learned well the history of SP, and passed us the confidence of who knows what q speaks, giving tips and putting themselves at the disposal! For next returns to the city... worth participating in other tours q he participates! Grazie Mille Giuliano!!!

5.0 Don't miss it

adrianfava, June 2024

Absolutely recommended! Giuliano was very knowledgeable about the whole history of São Paulo. It was an interesting and incredible walk along the city center and learning about the origins of it. Don't miss this tour.

5.0 Who would have thought ACDC had an influence on the street art in Sao Paulo?

Nigel_B, May 2024

It was fascinating to learn about the history & architectural influences of the buildings in the City Centre. Giuliano kept us intrigued & kudos to him having to manage multiple languages. If you have a morning in Sao Paulo, I highly recommend this walk, ask for Giuliano!

5.0 Excellent walking tour of Sao Paulo

1020travelbug, March 2024

We had a great walking tour with Giuliano! His knowledge of Sao Paulo and the surrounding area was excellent. We were able to ask many questions and get great insight on the things that were interesting to us. He even texted me back the next day to correct a fact that he gave us. I would highly recommend taking this tour. Thanks for a great visit.

5.0 Great experience, very insightful!

Ana_M, February 2024

Great experience, very insightful! Julian was very nice and answered all of our questions. Definitely would recommend.

5.0 Take a tour with Giuliano!

O5226XJvictoriab, September 2023

Our private walking tour with Giuliano (Concrete Jungles) was excellent! Giuliano took us around the historic district, giving us lots of interesting history and information, as well as taking us inside several of the historic buildings. He also shared interesting cultural info about Sao Paulo and Brazil. Giuliano's English is excellent.

5.0 Sao Paulo Walking Tour

Sandra_P, September 2023

Tour guide was perfect and would recommend this tour to anyone new to Sao Paulo. We were able to see some great monuments, churches and high lights.

5.0 Post Tour Review

Sheraz_D, July 2023

Good informative tour and the price was cheap. The guide spoke multiple languages fluently and was very well informed and friendly.

5.0 Amazing tour in History of São Paolo :-)

KARIM_Y, July 2023

A memorable and Fun tour with Giuliano walking through São Paolo History ! Giuliano is a friendly and knowledgeable person to visit/discover old São Paolo with! I definitely recommend him! Thank you so much Giuliano !! :-)

5.0 Perfect the walk

laeciolima, May 2023

Giuliano is an excellent guide. Punctual, attentive. I learned a lot about the history of SP. I highly recommend!

5.0 Excellent Tour

roopak-nidhi, June 2022

I booked this tour as a birthday gift for my friend who was visiting São Paulo. According to my friend, this was one of the best tour he's ever been to. Giuliano was very kind and took him to several unseen parts in the city that he could'nt have visited on his own. Giuliano briefed him about politics, geography, architecture, lifestyle, food, music, history, art etc. during the whole tour making the whole Experience so much better than just a walking tour. I would myself take this Experience when I am in Brazil one day. 5 Stars. Go For It. Thank you Giuliano.

5.0 Well-rounded introduction to the city! Highly informative and engaging!

blueroad, June 2022

A best decision to go on a walking tour with Guiliano. He's very professional yet personable and genuine. He's very knowledgeable not just about SP but also of Europe, often tying the histories together. It's clear he has much to share. I learnt much about the history of SP and Brazil, its culture, migration, economics. The tour covered a little of everything but enough to give a good overview for someone new to the city. The walk ended at a perfect location with plenty of options for food, sightseeing and the subway. As a solo female traveller, Guiliano put me at east and explained the dynamics of the city. Although as a tourist, I'd never be able to move around like a local but his explanations helped me to immerse and more fully appreciate the city. I'd highly recommend anyone visiting SP to go on this tour.

5.0 Great walking tour!

GraceVL, December 2021

It was a pleasure to show my hometown to my Indian boyfriend during such amazing walking tour. I’ve learned a lot of new things about my city and saw it from another angle. My boyfriend loved everything as well. Giuliano was very kind, knowledgeable and spoke very good English. We highly recommend this tour!

Response from Host, March 2022

Hi Grace, the pleasure was all mine! I hope you got all the ingredients at the market. Lovely couple, lovely people :)

5.0 City walk in Sao Paulo

William_C, November 2021

I had a great time and got to know some new friends in the tour group. Learnt a lot about the history of Sao Paulo from Guiliano, the tour guide. We had coffee, nice conversation and nice walk around the downtown of Sao Paulo.

Response from Host, March 2022

Hi William! I remember our coffee together :) I had a great time too! Thank you for coming!

5.0 The most Napolitan Paulistane in the world

Marcelo Milanez... T, June 2020

The perfect tour! Fun, a lot of knowledge and the desire to know much more about the city itself. I recommend and will definitely do other tour modalities with Giuliano

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